The McKinsey Case:
Dare to be part

Are you driven by solving complex problems?
Mariana Toro,
BA at McKinsey Mexico
Gilberto García,
BA at McKinsey Mexico
Ximena Prieto,
BA at McKinsey Mexico
Carlos Arzamendi,
BA at McKinsey Mexico

Think you can solve a real life case in a limited time? Are you prepared to work with experts from different fields?

Context & objectives of the engagement

Target acquisition strategy for Trusty

Trusty is a fintech startup that focuses on providing microloans to emerging and growing small businesses.

They have been contacted by a large multinational NGO interested in reactivating the sector in Mexico through deployment of capital across high-growth sectors, favoring vulnerable populations
With an existing portfolio of business archetypes and associated data, Trusty must define a deployment plan that maximizes the amount of jobs generated as well as the economic impact resulting of the investments.




Evaluate the business profiles and categorize the portfolio based on risk.


Analyze demographic data to estimate the secondary impact on the economy for selected business archetype.


Provide a customer acquisition strategy recommendation to the NGO to attract the desired target.

Dare to take the challenge?

You have until October 8th to register

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